Video Production For Your Company

What is Video production?

Video production is the practice of creating video by shooting images (videography), and creating combinations and reductions of parts of the video in live production and post-production (video editing). In most cases the captured video will be listed on the most current electronic media like SD cards. In the past footage was recorded on video tape, hard disk, or solid state storage. Video tape capture has become obsolete and solid state storage is reserved for just that, storage. It's now distributed digitally in formats such as the Moving Picture Experts Group format (.mpeg, .mpg, .mp4), QuickTime (.mov), Audio Video Interleave (.avi), Windows Media Video (.wmv), and DivX (.avi, .divx). It's the equal of filmmaking, but with images recorded digitally instead of on film stock.


Practically, video creation is the service and art of creating content and delivering a finished movie product. This may include production of televIsion programs, television advertisements, corporate movies, event videos, wedding videos and special-interest home videos. A video production can vary in size. Examples include:

Shooting techniques and styles include:

  • Using a tripod to get a locked-down, stable shot;
  • hand-held for a larger frame of movement to attain more jittery camera angles or looser shots to portray natural movement
  • incorporating various camera angles like the Dutch angle (see Mission Impossible), Whip pan (see the opening of Hot Fuzz) and Whip zoom (watch the Kiddo/Driver fight in Kill Bill Vol. 2);
  • on a jib or crane which smoothly soars to varying heights as seen in the finale of the film Grease;
  • using a Steadicam for smooth movement as the camera operator incorporates moving cinematic techniques such as moving through chambers, as seen in The Shining.

Video Production Procedure

Video production is basically the entire process of creating a video. Whether it is a short movie, a full-length movie, business marketing video, tv commercial, music video, or other sort of film, the process may vary a little with the specifics, but the general process is fundamentally the same. The basic process can be separated into three subcategories.

  • Pre-production
  • Production
  • Post-production

These three subcategories include all aspects of video production, from the moment an idea pops into your mind to the moment the movie is released to the general public. In this article, we will try to supply you with the obvious definition of video production by explaining the entire process of video production.

3 Main Stages of Video Production

1. Pre-production

This is the planning phase. There will be no recording during this process, just preparation.

  • An idea is shaped
  • The script is written
  • The cast is chosen
  • The sound and video crew members are chosen

Scene locations are chosen, the script is revised and edited if needed, and an outline of the entire recording more info process is created.
There are lots of additional factors that have to be reviewed too. Appropriate lighting for each scene is critical.

2. Production

Once all of the crew and cast have been hired, and the script has been edited and approved, the actual production process can begin. Crew and cast members all travel to each location, and each scene is shot until it's satisfactory. Then everyone will proceed to another scene. This procedure repeats until every scene in the film has been shot. Once each scene has been properly taken, it is time to proceed to another stage of post-production.

3. Post-production

Post-production covers all actions that are performed after the actual shooting of the film has been completed. This includes merging each scene, syncing audio and video, editing sound and video, and adding special effects.

Professional Video Production

There are several businesses that provide video production as a service. This permits companies read more and individuals that Marketing Video Production do not have any filmmaking experience to create marketing videos or other business-related videos to enhance their company image, and showcase their products and services.
For video production to be successful, there has to be much more behind it than only a man with a camera. The video has to be distributed and targeted correctly, or the movie will only reach a small number of potential customers. A video describing a general overview of your products and/or services is great when you've got a stand-out market, but if you have competition, your movie has to show the potential customer why they should choose your company over your competitor's business. Because of this, you might achieve better results by creating several short videos, each targeted at a particular demographic. The movies can then be distributed through the right platforms to achieve the maximum number of people who may be interested in your company's services.

For professional video production contact Busyboy Productions at

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